Is Advertising Dead?
Thursday, April 24, 2008
The old advertising is dieing which includes junk mail, and spam because they just don't produce the results that are desired. In these formats the more the advertiser sends out the less it becomes relevant for their intended audience. (For example, when was the last time you spent a Saturday reading your junk mail or curled up on your couch with your laptop to read through your spam mail folder?)
Copywriting blog, copyblogger has a great article about how advertising is more about referring friends and having conversation about a particular product than merely about getting a customers attention so that they might make a purchase.
Here is a quote from the article:
Entire Article Here: The New Media Model for Creating Lifelong Customers [copyblogger]
Check it out!
-Mike
Copywriting blog, copyblogger has a great article about how advertising is more about referring friends and having conversation about a particular product than merely about getting a customers attention so that they might make a purchase.
Here is a quote from the article:
The old advertising model included two major pieces-attraction and conversion. Effective ads attracted attention, then converted that attention into action.
Those two still matter, but they're overshadowed by two new pieces-referral and conversation.
In the new model, you don't push advertising onto your customers whether they want it or not. Instead, you create a message worth passing along from person to person. Your message isn't broadcast from one to many, but referred from many to many.
Entire Article Here: The New Media Model for Creating Lifelong Customers [copyblogger]
Check it out!
-Mike
1 Comments:
commented by 
CSUF Rock Star, Fri Apr 25, 02:24:00 PM
CSUF Rock Star, Fri Apr 25, 02:24:00 PM
Much as I hate condoning the postmodern-type aspects of anything, I think the quote from the article is right--it's much more about "the story" passed on by friends than about whatever message the company can send. I've thought about this in relation to myself recently. The factors that make me buy and/or use a certain product have nothing to do with advertising. I bought my car because it was just a newer model of the car I'd had before and I had liked it--the thousands of car commercials I've seen had no bearing at all on my decision. That, and the fact that my good friend Doug thought it was a good car for me.
But I still hope I get a job with the junk mail company!
The once and future roommate,
AJ
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