The Mike Morabito Brand
Friday, March 07, 2008
As many of you know over the past couple of weeks I have been a very fortunate recipient of Personal Branding training as a result of which I am able to discern the core messages that I am communicating to people about myself in the world around me. Diana Jennings who does Personal Branding professionally for her company Brand You Image is also the serving President of the Southern California Chapter of the Association of Image Consultants International (AICI) as well as a certified
The survey was comprised of several different sections including my brand attributes, my brand skills, my strengths and weaknesses, and then there was the "Projective" exercises which asked the questions of "What type of car would I be if I were a car? And why?" and "If I were a household appliance which one would I be? And why?". (Many of the responses to these questions made me laugh-out-loud so I will include some of the funnier responses below so that you can enjoy them as well.) In addition to the areas above there was also a section that allowed respondents to include a comment about me, with which many used that space to write something nice about me which I appreciate very much (thank you). Also, if you were able to find the email with the survey link in it and were able fill out the survey I thank you very much for your participation, it will be a great help to me in my career and life in general.
By way of grouping similar traits into one category we were able to discern the most important and lasting impressions that I give to people I interact with. With the results below I know which traits I should communicate to people more often and other traits that I should be working on in my personal development.
Attributes Consolidation:
- Leader-like
- Spiritual
- Enthusiastic
- Friendly
- Intelligent
- Credible
- Supportive
- Fun
- Confident
- Adventurous
- Communicative
- Competitive
- Philanthropic
- Easygoing
- Communicating (listening, speaking)
- Motivating/Inspiring Others
- Leading/Empowering Others
- Visioning
- Building Relationships/Teams
- Making Decisions
- Communication Skills
- Leadership
- People Skills (connecting, empowering, genuine interest, inspiring, easy to get along with, personality)
- Details
- Not allowing others to feel that they are part of the process (building consensus)
- Time-Management (being on time, etc)
- Convertible, Ferrari, muscle car, Humvee - Fast, attention getting
- Toyota, Honda - Reliable
Projective Exercise "What type of Household appliance is Mike?"
- Blender - Brings things together
- Leader - takes charge, assigning tasks and deadlines.
- Motivator - inspires others to participate and be successful members of the team
Below are some of the funny responses to the projective questions (about the type of car and or appliance I am most like). Enjoy!
Funny responses to Projection Question (Car):
- a muscle car--sometimes showy, but powerful and good at moving people to accomplish things
- delorean-he takes me on adventures to the past.
- ferrari 4 seater - he's high speed and fun but brings others along with him
- ford gt: quick, good looking, everyone wants to be around him and know where he's going
- mike would be a cadillac/pt cruiser b/c he's old fashioned and has a good sense of humor.
- mike would be a volkswagon bug, only because those cars look funny, and mike is a funny guy.
- mustang - classically american, usually leads the pack - likes the show room
- a chair- willing and able to lend support to others.
- a corkscrew, because he gets the party started. ha, i don't know.
- a stove because he's hot!! (heck, i don't know....)
- computer - full of info and accurate
- ice cream scooper because ice cream is important to any party.
- lamp, casting light to other parts of the room
- mike would be a a juicer because he "squeezes" people (or rather, challenges them) to do things that they wouldn't think they can do, and they end up succeeding at their task
- mike would be a crockpot. even though there may be a lot in his life, he stills stays focus on what is important- the end product.
- mike would be the tv, b/c he's usually in the corner or against the wall, but still the center of attention.
Please let me know what you think of the overall results, I'd be curious to see if they matched what you thought of me.
If you are interested in going through a similar process I highly recommend that you contact Diana as it is her goal of matching people's passions with the image that they project about themselves to people in their lives. You can find her website here.
All the best,
-Mike
3 Comments:
commented by 
CSUF Rock Star, Mon Mar 10, 02:40:00 PM
CSUF Rock Star, Mon Mar 10, 02:40:00 PM
I love that picture... so presidential.
This is really cool. I definitely don't think I would be brave enough to do this kind of thing. But I'm stoked that you did.
Of course when I think of you and cars, I am reminded of that hot GT that I had on my desktop when I first met you... it's a pretty easy association.
It seems like a pretty solid consensus that you are really really ridiculously good looking and that you have big muscles. I will take this opportunity to remind all the ladies out there that I have big muscles too, so don't stare too hard, or I may have to take you out. :)
Your leadership skills are no secret, and I love that we have been able to share our leadership experiences with each other... I really value your insight and look forward to leading with you in the future.
I'm glad that you have had the experience of this program, and that Diana gifted this to you. You are at an exciting turning point in your life right now, and it's great to be able to go into the next thing with a clear picture of who you are and what your objective is.
I'm so proud of you.
Court
This is really cool. I definitely don't think I would be brave enough to do this kind of thing. But I'm stoked that you did.
Of course when I think of you and cars, I am reminded of that hot GT that I had on my desktop when I first met you... it's a pretty easy association.
It seems like a pretty solid consensus that you are really really ridiculously good looking and that you have big muscles. I will take this opportunity to remind all the ladies out there that I have big muscles too, so don't stare too hard, or I may have to take you out. :)
Your leadership skills are no secret, and I love that we have been able to share our leadership experiences with each other... I really value your insight and look forward to leading with you in the future.
I'm glad that you have had the experience of this program, and that Diana gifted this to you. You are at an exciting turning point in your life right now, and it's great to be able to go into the next thing with a clear picture of who you are and what your objective is.
I'm so proud of you.
Court
AJ, the funny ones are awesome. Sometimes I feel like the tv in the corner or up against a wall, surprisingly enough. :)
Courtney, you are the greatest and you do have big girl muscles, which I like. You hold down the girl section very well. You are always the best at encouragement and I love that about you.
-Mike
Courtney, you are the greatest and you do have big girl muscles, which I like. You hold down the girl section very well. You are always the best at encouragement and I love that about you.
-Mike
And I love the corkscrew answer for appliance. And the TV. Are you really usually in the corner or against the wall? ;)
AJ
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